I created this Answer Guy character for the CW's network launch campaign. My creative directors were Anthony Armenise and Chris Donovan @ the CW. Our objective: to beam up Tyra Banks from the dying planet UPN. To successfully rebrand & relaunch America's Next Top Model to become the CW's new flagship reality franchise.
Mission accomplished.
CLICK TO PLAY THIS RADIO SPOT
(phone rings, he picks it up)
ANSWER GUY:
Hello, the new CW television network!
CRAZED FEMALE FAN:
I can't find Top Model anywhere! I need my Tyra time! You've got to help me!!
ANSWER GUY:
Okay yes I can help you. America's Next Top Model comes to the new CW television network in a special two-hour premiere...
CRAZED FEMALE FAN:
Oh, yay!!! Thank goodness.
ANSWER GUY:
And that airs this Wednesday.
CRAZED FEMALE FAN:
Oh thank you! Thank you!
ANSWER GUY:
You're welcome.
(phone rings he picks it up)
ANSWER GUY:
CW Network...
YOUNG DUDE FAN:
Yeah so what are the new Top Model girls like?
ANSWER GUY:
Well let's see, there's a rocker, a stripper, oh and the twins.
YOUNG DUDE FAN:
Dude, did you say twins?!?
ANSWER GUY:
Yeah man, can you say identical six-foot-tall gorgeous twin sisters?
(phone rings he picks it up)
TYRA BANKS:
This is my favorite part of Top Model!
ANSWER GUY:
Hey, Tyra Banks, what part is that?
TYRA BANKS:
Meeting the new girls every season this is what I live for!
ANSWER GUY TAG:
The two-hour season premiere of America's Next Top Model! Wednesday, on the new CW television network!
