I wrote and produced about two dozen on-air topical news promo packages for the 2011 February and May sweeps.
For the February book, the Fox 11 News at 10 finished as THE NUMBER ONE NEWSCAST IN L.A. in its time period.
In the May book, it was L.A.'s number one newscast NOT ONLY at the 10 o'clock hour, but also at 11, a station first - as well as first among Hispanic viewers, another first for KTTV.
Of those two dozen :20 spots I wrote and produced, Date with a Sex Offender comes in first in my book. It reinvigorates KTTV's gritty Fox Undercover brand for enterprise investigative reporting; and it's got the best money shot of a perp I've ever had for a crime story promo - this dude is a dead-ringer for a wigged-out Harvey Keitel.
