Probably my favorite network sweeps radio campaign, ever. I branded it Star Talk Radio. I even own the domain startalkradio.com.
I scripted the interviewer questions for Lauren and Alexis, around an episodic story sell, and produced & directed the recording session with L & A. Then, from their responses, I scripted and produced this "faux radio interview" spot.
Btw, I also own the domain name nbcpromo.com, but that's another story.
Click to play The Gilmore Girls on Star Talk Radio