This spot is titled "Wig Out". Which is exactly the opposite of my experience working on this syndication launch campaign for my creative directors David Zaccaria & Susan Kantor @ TelePictures. Those two were as crazy-cool as the Tarantino-esque promo score that drives "Wig Out" over the top.
CLICK TO PLAY THIS RADIO SPOT
ANNOUNCER:
TMZ is coming to TV! It's Tinsel Town caught with it's guard down. No glitz, no glam, no phoney balony Hollywood image!
MICHAEL RICHARDS:
(ranting) Shut up!
ANNOUNCER:
Every celebrity meltdown, wig out and no-panty
moment -
PAPARAZZI:
(calling out) Britney!!!
ANNOUNCER:
- as only TMZ can bring them to you. Real. Unfiltered. Unapologetic. And sometimes undressed!
CELEBRITY GIRL:
(laughs)
ANNOUNCER:
You just can't script this stuff. You make them stars - we make them real. TMZ is coming to TV!
