TMZ IS COMING TO TV!

This spot is titled "Wig Out".  Which is exactly the opposite of my experience working on this syndication launch campaign for my creative directors David Zaccaria & Susan Kantor @ TelePictures.  

Those two were as crazy-cool as the Tarantino-esque promo score that drives "Wig Out" over the top.
  
Click to play the TV on the Radio spot

ANNOUNCER:
TMZ is coming to TV! It's Tinsel Town caught with it's guard down. No glitz, no glam, no phoney balony Hollywood image!

MICHAEL RICHARDS:
(ranting) Shut up!

ANNOUNCER:
Every celebrity meltdown, wig out and no-panty
moment -

PAPARAZZI:
(calling out) Britney!!!

ANNOUNCER:
- as only TMZ can bring them to you. Real. Unfiltered. Unapologetic. And sometimes undressed!

CELEBRITY GIRL:
(laughs)

ANNOUNCER:
You just can't script this stuff. You make them stars - we make them real. TMZ is coming to TV!